You may have heard about drone videography as a fun activity for tech geeks and casual filmmakers. However, did you know you can utilize a drone in your business’ content marketing strategy? If you didn’t, you need to listen to this!
Drone videography and photography is an ideal way of showcasing your business. Its unique bird’s eye perspective allows you to capture your warehouse site, business location or event. By using aerial footage to show off your business, you’ll impress your viewers by giving them a better feel for the scale and breadth of what you offer. Below are 3 reasons why you should use aerial footage to transform your marketing.
Budget Friendly
People often use drone videography to film vast spaces, such as construction sites or long stretches of landscape. However, you can also use drones to get up close in ways standard videographers often can’t.
Drones have three main attractions: aerial shots, motion shots, and high quality still shots. Aerial shots are those from high up above. Motion shots are when the drone is moving across a space to give a sense of depth.
Not so long ago, you needed to rent a very expensive helicopter to shoot epic aerial shots. Now, drones allow you to take those shots and use this new vantage point, all at a fraction of the cost.
Immersive Video
Drone videography can also bring something more exciting to your behind-the-scenes videos. When using a drone instead of a handheld camera, you don’t just shoot behind the scenes, but also around, above or under.
Use a drone to take your viewers on a flying tour around your space. Show the progress of that brand new factory. Or take it inside and show off parts of your production process.
Aerial video creates a more immersive experience for your audience. As a result, they’ll get a more detailed and satisfying look at how things operate. This transparency turns into customer trust, which then translates to more sales!
Creativity
A drone cannot only shoot video and photographs while it’s flying high up above. It can also fly right down and get super close to things people and handheld cameras alone might not be able to.
This makes certain creative ideas feasible when they may not have been before. Using aerial videos makes your company stand out from the mainstream by providing new creative opportunities.
Drone videography pushes the limits to where your filming can go and opens up a whole new creative world. Not even the sky is a limit anymore!